Summary
Redbook Florist Services
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Extract
Cash shortage spurs Redbook floral sale.
Cash shortages and the dauntingly deep pockets of competitors helped convince 67-year-old Fred Swindle and his wife, Martha Jean, to sell Paragould-based National Florist Directory Inc. to a California competitor, he says.
Despite its rapid growth over the past five years - or perhaps, one might say, because of it - the company has struggled to raise the cash needed to compete with the two leading floral...See the full content of this document
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