Don't touch that television dial: despite audience diffusion, TV still reaches masses of consumers.
Arkansas Business › November 01, 2004
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Don't touch that television dial: despite audience diffusion, TV still reaches masses of consumers.
CONSIDER TODAY'S CASUAL media consumer, but try not to get a headache.
He goes home after a hard day at the office. He flips on the TV, where he can watch the local news. Or there's Shepard Smith reading the day's headlines on Fox and a "CSI" rerun on cable. Or he can flip on the radio to hear the end of an NPR story that caught his ear during the drive home. There are also magazines to read; the latest Atlantic...See the full content of this document
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